TRUITION SELECTS COGNOS TO ENHANCE THE BUSINESS INTELLIGENCE CAPABILITIES OF ITS ECOMMERCE PLATFORM

Cognos 8 BI to Drive Consistent Enterprise Reporting and Analysis

(Toronto - May 18, 2006) - Truition Inc., a provider of on demand eCommerce solutions, today announced that it has enhanced its eCommerce platform's reporting capabilities with the integration of Cognos 8 Business Intelligence (BI). Online retailers that select Truition's eCommerce platform will now be able to create graphical, multi-dimensional reports to analyze eCommerce effectiveness "at-a-glance," using a dashboard view of key performance data. Using this integrated solution, Truition clients can analyze customer profiles and buying patterns, identify the most profitable products, calculate average order size, examine revenues, and track shipments by customer and date.

Truition's Commerce Management System (CMS) is a flexible eCommerce technology platform that is offered as a service. Engineered from the ground up to be enterprise-class and delivered on demand, CMS is a highly customizable system that facilitates all elements of the online sales cycle. By combining turnkey technology with the simplicity of On Demand service delivery, Truition enables retailers to outsource core elements of their eCommerce operations and grow online revenues at a lower cost.

"The ability to provide truly advanced business intelligence to our client base represents a significant milestone in the ongoing evolution of the CMS platform," said Leon Kuperman, Chief Technology Officer at Truition. "Cognos provides our clients with a level of reporting sophistication unmatched in our industry, allowing them to make truly informed decisions that continually increase eCommerce revenues."

Cognos 8 BI provides a complete range of BI capabilities in a single product, on a single architecture. It also delivers a simplified, zero-footprint interface for all users, authors and administrators. Easy to integrate, deploy and use, Cognos 8 BI delivers a simplified BI environment that drives high user adoption, enables better decision-making, and serves as an enterprise-scale technology foundation for performance management, now and in the future.

"BI is an absolutely critical component of any eCommerce platform," said Ted Jandl, vice president of OEM channel partners at Cognos. "By integrating Cognos 8 BI into CMS, Truition customers can now transform e-business transactional data into actionable business information that can be analyzed to gain a better understanding of their retail operations."

About Truition:

Founded in 1998, Truition is a leading provider of on-demand eCommerce solutions. Truition provides its enterprise and mid-market client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations.

Additional information on Truition is available at www.truition.com.

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