TRUITION WEBCAST TO PRESENT ONLINE RETAILERS WITH LAST MINUTE TIPS FOR THE HOLIDAY SEASON

Attendees to Learn Valuable Last Minute Tactics to Increase Sales & Profits this Holiday Season

(Toronto, Canada – November 7, 2007) Truition Inc., the leading provider of On Demand eCommerce technology today announced a live webcast featuring Truition and estrategy first retail strategist Judith Roberts. This webcast will focus on last minute tips to help online retailers maximize sales and profits this holiday season.

To register, please visit: http://www.truition.com/holidayWebinar/

With the holiday season fast-approaching, this informative live webcast will provide tactics that every online retailer can use this holiday season, including creative merchandising ideas, service and fulfillment as secret marketing weapons, supercharged e-mail campaigns, superior advertising practices, and maximizing marketing partners and third party marketplaces.

Attendees will receive estrategy first's latest whitepaper “Top 5 Ways to Improve You Online Store TODAY: A Blueprint for eCommerce Success”.

About Truition:

Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. With more than 125 customers in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. Truition is headquartered in Toronto, Canada, with offices in Boston, London and Germany. Additional information on Truition is available at www.truition.com .

About estratgyfirst:

estrategy first is a boutique agency specializing in online marketing, merchandising and channel integration. The firm's consulting mission is to deliver actionable, fact-based strategies and concrete tactics on each client assignment, producing measurable, sustainable results. Leveraging highly relevant backgrounds in online merchandising, marketing, retail, direct marketing, business intelligence, technology and brand marketing, the firm offers a comprehensive suite of both strategic advisory and tactical services serving catalogers, retailers and specialty brand manufacturers. Customers include such diverse companies as A|X Armani Exchange, Design Toscano, Cornerstone Brands, and BioVentrix, all who share a common goal: to effectively leverage the internet to better serve customer and corporate needs. estrategy first is headquartered in Petaluma, California and maintains staff in New York, Kansas City and Northern California.

Media Contacts:

Truition Inc.

Lisa McGregor
Truition Marketing Manager
lisamcgregor@truition.com
Tel. 416.673.4233