TRUITION WEBCAST TO PRESENT ECOMMERCE TOOLS FOR MANUFACTURERS

Manufacturers to Learn How to Build Online Customer Relationships That Drive ROI

(Toronto, Canada – March 12, 2008) Truition Inc., the leading provider of On Demand eCommerce technology today announced a live webcast featuring estrategyfirst President and retail strategist Judith Roberts.

This informative live webcast will provide eCommerce tips and tactics that every manufacturer can use including the nuances of direct-to-consumer relationship building, why the rules for manufacturers are different, and concrete tactics for building a successful online experience.

Customers visit manufacturers' sites first and often, and manufacturers know that this built-in visitor base looks to them as a product and industry authority. Roberts of estrategyfirst will teach manufacturers how to maximize this visitor base by creating a superior online experience that will boost ROI.

To register, please visit: http://www.truition.com/buildingRelationships/?target=MfgButton

Attendees will receive Judith’s latest eCommerce whitepaper: “The 2008 eCommerce Guide for Brand Manufacturers: How to Build Online Customer Relationships that Drive ROI.”

About Truition:

Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. With more than 125 customers in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. Truition is headquartered in Toronto, Canada, with offices in Boston, London and Germany. Additional information on Truition is available at www.truition.com .

About estrategyfirst:

estrategy first is a boutique agency specializing in online marketing, merchandising and channel integration. The firm's consulting mission is to deliver actionable, fact-based strategies and concrete tactics on each client assignment, producing measurable, sustainable results. Leveraging highly relevant backgrounds in online merchandising, marketing, retail, direct marketing, business intelligence, technology and brand marketing, the firm offers a comprehensive suite of both strategic advisory and tactical services serving catalogers, retailers and specialty brand manufacturers. Customers include such diverse companies as A|X Armani Exchange, Design Toscano, Cornerstone Brands, and BioVentrix, all who share a common goal: to effectively leverage the internet to better serve customer and corporate needs. estrategyfirst is headquartered in Petaluma, California and maintains staff in New York, Kansas City and Northern California.

Media Contacts:

Truition Inc.

Lisa McGregor
Truition Marketing Manager
lisamcgregor@truition.com
Tel. 416.673.4233

estrategyfirst

Judith Roberts
estrategyfirst
jroberts@estrategyfirst.com
Tel. 707.763.5953 ext 101