TRUITION INVITED TO CONDUCT ECOMMERCE USABILITY LABS AT DIRECT SUMMIT 2008

More than 50 companies from retail industry to attend exclusive Direct Summit

(Toronto, Canada – April 17, 2008) Truition Inc., the leading provider of On Demand eCommerce technology, today announced that they have been invited to conduct expert eCommerce website usability labs at the 2008 Direct Summit. The exclusive, invitation-only Direct Summit will bring together leading experts from the retail industry to share their experiences and expertise developing best-in-class multi-channel and eCommerce strategies. The Direct Summit is organized by Canada Post and will take place April 21-23rd at the Pantages Hotel in Toronto. Truition will also be sponsoring a networking dinner for all attendees at 8 Wine Bar on April 22, 2008.

The Summit is the leading event of its kind in Canada and gives retailers the chance to learn about the latest shifts in consumer behavior, how to optimize retail operations and how to create customer experiences that build both brand and business.

As an industry leader in eCommerce technology, Truition has been invited to conduct one-on-one website usability labs with retail attendees. The retailers will receive a personalized eCommerce consultation, benefiting from Truition's eCommerce expertise and experience with their world class customer base including Sirius Satellite Radio, Philips, Konami and Dell Financial Services.

The Summit also features guest speakers and panelists from top retailers such as LL Bean, Home Depot, The Shopping Channel, Future Shop and Staples Business Depot. For more information on the Direct Summit 2008 please visit www.directsummit.ca .

About Truition:

Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. With more than 125 customers in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. Truition is headquartered in Toronto, Canada, with offices in Boston, London and Germany. Additional information on Truition is available at www.truition.com .

Media Contacts:

Truition Inc.

Lisa McGregor
Truition Marketing Manager
lisamcgregor@truition.com
Tel. 416.673.4233