L-R-G SELECTS TRUITION’S ON DEMAND ECOMMERCE PLATFORM TO SUPPORT NEW ONLINE STOREFRONT

Leading Streetwear Clothing Manufacturer to Leverage Truition’s Complete Online Selling Solution

(Toronto, Canada – April 23, 2008) - Truition Inc., a leading provider of hosted eCommerce solutions for online sellers, today announced that clothing manufacturer L-R-G (Lifted Research Group), has chosen Truition to power their new online storefront.

L-R-G is an independent clothing brand which focuses primarily on the design, production and marketing of streetwear clothing and accessories. Currently selling via multiple retail outlets, the new online storefront represents the first L-R-G branded online eCommerce destination. The new eCommerce site will compliment rather than compete with retailers currently selling L-R-G products online.

Truition's industry leading On Demand eCommerce platform will allow L-R-G to run their new storefront and outlet store from the same platform with all eCommerce, Order Management and Inventory management built in, eliminating the need to further outsource these key elements.

“Truition's all-in-one eCommerce platform was a significant asset in our decision to choose Truition,” said TJ Ferrara, Director of eCommerce for L-R-G. “In addition, Truition's wealth of experience working with leading branded manufacturers made the selection of Truition the obvious choice for us.”

L-R-G joins a growing list of apparel manufacturers and retailers that have selected Truition as their eCommerce platform of choice, leveraging a complete online selling solution that includes order and inventory management, along with advanced merchandizing and world-class site search/guided navigation capabilities. Through Truition, eCommerce managers can differentiate their online store with a best of breed eCommerce platform, deployed as an On Demand service.

L-R-G was recently ranked #5 on Entrepreneur Magazine's 2007 Hot 500 list of fastest-growing companies and has enjoyed enormous success as an independent clothing brand. L-R-G is also involved in the promotion of underground recording artists and the sponsorship of a skateboarding team.

“We are very proud to have L-R-G join us as a Truition customer,” said David Newall, Vice President of Sales for Truition. “L-R-G is a leader in eclectic apparel and sets the standard for lifestyle design. We look forward to working with them as they continue to transform the apparel market.”

About Truition:

Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. With more than 125 customers in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. “Powered by Truition” sites include Sirius Satellite Radio, Philips, Major League Baseball and ShopNBC. Truition is headquartered in Toronto, Canada, with offices in Boston, London and Germany.

Additional information on Truition is available at www.truition.com.

Media Contact:

Truition Inc.

Lisa McGregor
Truition Marketing Manager
lisamcgregor@truition.com
Tel. 416.673.4233