TACKLESHOP SELECTS TRUITION’S ON-DEMAND ECOMMERCE PLATFORM TO SUPPORT FURTHER GROWTH

Leading British eCommerce site for fisherman upgrades eCommerce site and deploys advanced features from Truition's Commerce Management System.

(Jena / Bridgwater (UK) – October 7, 2008) - Truition Inc., the leading on demand eCommerce platform provider for retailers and brand manufacturers, is pleased to announce today the launch of the newly rebuilt TackleShop eCommerce site. TackleShop, a top UK ecommerce destination for anglers selected Truition to build a new eCommerce storefront leveraging modern design and best practice principles and to streamline their inventory and order management processing.

TackleShop chose Truition to upgrade their eCommerce site after they became increasingly frustrated with the limitations of their existing solution. On the old site, inventory quantities were not synchronized efficiently with their warehouse leading to lost sales opportunities and as their consumers became increasingly sophisticated, so did their demands on the eCommerce site which the old solution was not able to meet. The new solution provided by Truition overcomes these restrictions through automated, continuous inventory processing and provides TackleShop buyers with a better shopping experience including improved site search, effective product merchandising and a more personalized browsing experience.

"The new eCommerce site we've worked with TackleShop to build ensures they're prepared for increasing order volume at any time and we're really pleased with the end product - it's a terrific site!", said Christof Sander, Director of European Services at Truition. Besides Truition's online store technology, TackleShop will also take advantage of the built-in multi-channel eBay sales management features of CMS to extend their reach and business further. TackleShop provides its goods solely online and is one of the biggest suppliers of fishing equipment and special accessories for anglers and fisherman worldwide. Thousands of items from deep product catalogs are ordered and shipped around the world. Adding the eBay marketplace to their sales channels is a key component of their growth strategy.

"We selected Truition because of the short implementation time and the most complete feature set. We are very happy with the new site", explained Mike Stone, founder of TackleShop. The re-designed TackleShop was implemented and launched in only 3 months and includes market leading functions like FAST ImPulse™ site search technology.

About Truition:

Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. Powering more than 150 ecommerce sites in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. "Powered by Truition" sites include many of the most well respected brands in the world, such as Sirius Satellite Radio, Philips, Major League Baseball, Dell Financial Services, Comet, NFL and ShopNBC. Truition is headquartered in Toronto, Canada, with offices in Boston and Germany.

Additional information on Truition is available at www.truition.com

About TackleShop:

TackleShop is a dedicated online fishing tackle store that supplies fishing tackle to anglers around the world. TackleShop dispatches thousands of items of tackle each year to our customers and always attempt to stock the latest, top quality goods at the best possible prices. Established in 1999, TackleShop is one of the few stores that sells fishing tackle solely online.

The new TackleShop site can be seen at www.tackleshop.co.uk