CANADIAN NEWSPAPER PUBLISHER GENERATES NEW REVENUE AND USER GROWTH RUNNING ONLINE AUCTION NETWORK POWERED BY TRUITION

Toronto Star Auction Extravaganza generates record number of news users and bids in 9 days. Items ranged from a brand new Lexus to gift Certificates to local restaurants.

(Toronto, Canada, October 28, 2008) - Truition Inc., the leading on demand eCommerce platform provider for retailers and brand manufacturers, is pleased to announce that The Toronto Star has set a new sales record for its online auction site (www.StarAuctions.ca) using its technology. In only 9 days, listing merchandise from top advertisers of the Toronto Star newspaper, StarAuctions has generated record new user registration.

The Toronto Star attributes its success to an innovative media-exchange program with its advertisers where advertisers may list products to earn advertising credit with the Toronto Star newspaper. "This has been a win-win-win program for The Star, its advertisers and our readers" said Lynda Lombard, Senior Manager Advertising and Promotions for The Star. "The response from our readers has been tremendous - they're really excited about the auction site where merchandise like brand new cars is being auctioned starting at 50% off of retail price." Ms Lombard continued.

Using Truition's on-demand auction eCommerce technology, the Toronto Star is able to create exciting auctions featuring great merchandise from their advertisers and is able to reduce the cost and complexity of the program by outsourcing the operations and development of the site to Truition. Today, their model of running auction events in combination with integrated continuous auctions from sister newspapers (such as the Mississauga News and Metroland West Newspapers) in their organization has developed into a multi-million dollar business leveraging Star Auctions as the Hub and other Star publications as networked spokes providing items from across the Greater Toronto Area (GTA). Their main goals in launching the auction initiative include helping their advertisers drive new sales and interest in their products and services while providing Star readers an exciting and engaging why to purchase them.

"The Toronto Star is one of the most trusted and respected publishers in Canada. We're very pleased to be working with them to bring these unique eCommerce programs to their readers" said Bill Wignall, CEO of Truition.

About Truition:

Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. Powering more than 150 ecommerce sites in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. "Powered by Truition" sites include many of the most well respected brands in the world, such as Sirius Satellite Radio, Philips, Major League Baseball, Dell Financial Services, Comet, NFL and ShopNBC. Truition is headquartered in Toronto, Canada, with offices in Boston and Germany.

Additional information on Truition is available at www.truition.com

About the Toronto Star:

Toronto Star Newspapers Limited is broadly based with interests in print, digital and broadcast media, led by its flagship property, the Toronto Star, Canada's largest newspaper, which is read in print and online (thestar.com) by 2.9 million readers every week. In addition, Toronto Star Newspapers Limited includes toronto.com, wheels.ca, parentcentral.ca, yourhome.ca, healthzone.ca, Torstar Syndication Services, Shop TV, Eye Weekly, Sway Magazine, Real Estate News, Desi Life and The Canadian Immigrant. Toronto Star Newspapers Limited also includes the jointly owned Metro free daily newspapers in Toronto, Ottawa, Vancouver, Calgary, Edmonton and Halifax and the Chinese language newspaper Sing Tao. Toronto Star Newspapers Limited is a subsidiary of Torstar Corporation.