PELIKAN LAUNCHES NEW ECOMMERCE SITE ON TRUITION'S ON-DEMAND ECOMMERCE PLATFORM

(Jena, Germany - November 10, 2008) - Truition Inc., the leading on demand eCommerce platform provider for retailers and brand manufacturers, is pleased to announce the launch of the new online store of the traditional maker of fountain pens and office supplies Pelikan. The 170 year old traditional German company holds one of the oldest brands in the world and wants to utilize the Internet to increase global reach and bolster revenues The new Pelikan eCommerce site features the entire Pelikan product lineup: printer ink cartridges, toner, paper and pens.

The new Pelikan-Store has a fresh, modern look and takes advantage of Truition's advanced merchandising capabilities including FAST ImPulse-powered site-search to make the storefront easier to find products and more user-friendly. The site features integration with Pelikan's product finder recommendation technology which helps shoppers find the right replacement ink and toner cartridge from the hundreds of available models. Selected items can then be purchased with one click.

The Pelikan store contains over 300 different products and lets shoppers select from multiple online and offline payment methods. Truition has taken advantage of its long term relationship with WireCard, the leading European payment provider, to integrate credit card and direct debit payment methods.

"We guarantee a high level of security to our users and got certified by Trusted Shops" says Michael Büttner, eBusiness manager at Pelikan. Truition's software platform is certified by Trusted Shop, the leading system for secure buying in Europe. Together with Truition's PCI-Level 1 compliance to protect credit card data, Pelikan has the right set of eCommerce tools in hand to grow their online sales. "We also selected Truition is for their broad standard feature set to roll out an international eCommerce presence and perfectly transfer Pelikan's brand values: first class materials, innovative technology and distinctive design to the online world".

About Truition:

Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. Powering more than 150 ecommerce sites in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. "Powered by Truition" sites include many of the most well respected brands in the world, such as Sirius Satellite Radio, Philips, Major League Baseball, Dell Financial Services, Comet, NFL and ShopNBC. Truition is headquartered in Toronto, Canada, with offices in Boston and Germany.

Additional information on Truition is available at www.truition.com

About Pelikan:

Today Pelikan is prominent as a strong international group with a quality range of office products, developed over more than 170 years of German brand tradition. The group is owned by Pelikan International Corporation Berhad under the presidency of H.K. Loo. European operations are managed out of Hanover. The European holding company is located in Switzerland.