GENCO MARKETPLACE SELECTS TRUITION TO LAUNCH ONLINE STORE FOR BARGAIN SHOPPERS - NOBETTERDEAL.COM

(Toronto, Canada, April 17, 2009) - Truition Inc., the leading on demand ecommerce platform provider for retailers and brand manufacturers is pleased to announce the launch of nobetterdeal.com to augment and support GENCO Marketplace's rapid online growth.

GENCO Marketplace is one of North America's largest business to business wholesalers of surplus inventories, liquidating more than $5 Million worth of merchandise daily. GENCO remarkets customer returns and new closeouts/overstock items by the pallet or truckload and direct to consumer through several online channels.

According to GENCO Marketplace CEO, Robert R. Auray, Jr., the bargain shopping site will introduce consumers to a level of discounting they don't normally see.

"What makes this web store different is that we source our products from the secondary market," says Auray. "Each year, billions of dollars worth of surplus inventory and returns are liquidated at a small fraction of their retail value, even though a majority of the goods are high-quality, fully functional items. Because our products are sourced from quality liquidation stock, nobetterdeal.com can offer discounts shoppers rarely see, even at the most aggressive clearance sales."

Using Truition's on-demand ecommerce technology, GENCO Marketplace has been able to increase their online sales by 50%. "www.nobetterdeal.com is an evolution of GENCO Marketplace that dramatically improves our direct-to-consumer online sales thereby providing our clients better returns and speedier recovery rates while simultaneously providing consumers across North America unbelievable deals on top brands" says Dr. Ann Samler, Vice President, GENCO Marketplace. "We're very pleased to continue our long standing partnership with Truition. After reviewing the ecommerce technology landscape, we felt that Truition's solution best fit our needs. The new site is a marked improvement from the existing storefront and allows us to easily quickly replicate the solution to provide online channels for other industries and clients we serve."

The nobetterdeal.com site leverages many of Truition's market leading storefront technologies and functionality for improved consumer experience. Key features deployed include:

• Robust Content Management
• Sophisticated site search and guided navigation
• Integrated Omniture SiteCatalyst web analytics
• Integrated eBay channel distribution.

"GENCO is one of the most trusted and respected reverse logistics providers in North America. We're honored they selected Truition to provide them with ecommerce technology and are very pleased to expand the relationship that we've enjoyed with them over the past couple of years" said Bill Wignall, CEO of Truition.

About GENCO Marketplace:

GENCO Marketplace, a subsidiary of GENCO Supply Chain Solutions, is America's largest wholesaler of retail returns and surplus inventories. The company brings together buyers and sellers to automate and speed the sell cycle for remarketed products. Buyers benefit from a steady supply of products, while retailers and manufacturers liquidate inventories faster for maximum return. GENCO Marketplace's liquidation channels include direct sales by the truckload to high-volume buyers, internet auctions of truckload and pallet quantities on the company's B2B web site - www.gencomarketplace.com, and sales of individual items on eBay and the company's new B2C web site - www.nobetterdeal.com.

About Truition:

Founded in 1998, Truition is the leading On Demand eCommerce platform for retailers and manufacturers. Powering more than 150 ecommerce sites in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations. "Powered by Truition" sites include many of the most well respected brands in the world, such as Sirius Satellite Radio, Philips, Major League Baseball, Dell Financial Services, Comet, NFL and ShopNBC. Truition is headquartered in Toronto, Canada, with offices in Boston and Germany.

Additional information on Truition is available at www.truition.com