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TRUITION ADDS PAYPAL EXPRESS CHECKOUT TO ITS ON DEMAND ECOMMERCE PLATFORM


New Payment Standard Provides Enhanced Consumer Value to Leading On Demand eCommerce Platform

(Toronto, Canada – August 14, 2007) Truition Inc., the leading On Demand eCommerce Platform for retailers and manufacturers, today announced the integration of PayPal Express Checkout as a payment option for its Commerce Management System (CMS).

PayPal Express Checkout is a secure and convenient online payment method. The availability of PayPal as part of the Truition eCommerce platform allows Truition customers to offer online consumers the opportunity to complete purchases more quickly and effectively, without having to enter their shipping and billing information. Consumers are able to use shipping and billing information that is stored securely by PayPal, thereby eliminating the need to re-enter this information on the merchant site.

“PayPal Express Checkout allows us to offer our clients a payment method that increases consumer loyalty and ultimately online sales by making the payment process safer and as convenient as possible,” said Gary Black, Vice President, Product Marketing for Truition. “Truition is always in search of ways to enhance the consumer buying experience on behalf of our customers, and PayPal Express Checkout is an excellent way for online sellers to make purchasing from their site a more enjoyable experience.”

Truition’s On Demand eCommerce platform provides retailers and manufacturers with a complete online selling solution that includes order, inventory and content management, advanced search and merchandizing, and access to public marketplaces such as eBay and Amazon.com. Through Truition, eCommerce managers can differentiate their online store with a best of breed eCommerce platform, deployed as an On Demand service.

“We are pleased to have Truition’s support of PayPal Express Checkout,” said Gene Alston, business development director at PayPal. “Truition’s industry expertise and global client base make it an ideal fit for PayPal’s solutions, and we look forward to continuing to provide its customers with our innovative online payment solutions.”

About Truition:

Founded in 1998, Truition is the leading On Demand eCommerce platform. With more than 125 customers in 10 countries, Truition provides its client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations.

Truition is headquartered in Toronto, Canada, with offices in Boston, London and Germany. Additional information on Truition is available at www.truition.com.

Media Contacts:


Truition Inc.


Lisa McGregor
Truition Marketing Manager
lisamcgregor@truition.com
Tel. 416.673.4233